Myntra, India’s leading fashion e-commerce platform, has launched a new portal called FWD to tap into the growing demand from GenZ shoppers. The platform is designed to offer the latest and trendiest fashion choices to the young and fashion-savvy audience.

With the launch of FWD, Myntra is further strengthening its position as a leader in the Indian e-commerce space. The Myntra team developed the platform with a focus on providing a personalized and engaging shopping experience to the GenZ audience, who are known for their preference for unique and trendy styles.

The FWD portal will showcase a wide range of fashion products, including clothing, accessories, footwear, and more. The platform will also feature a curated selection of brands and styles that are tailored to the preferences of GenZ shoppers. The products will be available at competitive prices, making fashion more accessible to this segment of consumers.

Commenting on the launch, Amar Nagaram, CEO of Myntra, said, “GenZ is a key segment for us, and we have been working on creating a differentiated experience for them. With the launch of FWD, we aim to provide them with a platform that caters to their fashion needs and helps them stay ahead of the trend curve.”

FWD will also leverage Myntra’s existing technology and logistics infrastructure to ensure a seamless shopping experience for its customers. The platform will offer features like easy returns, quick deliveries, and a range of payment options to enhance customer convenience.

The launch of FWD comes at a time when the Indian fashion e-commerce market is growing at a rapid pace, with GenZ consumers emerging as a key growth driver. Myntra’s FWD portal is poised to capture a significant share of this growing market by focusing on providing a unique and personalized shopping experience to this segment.